Ah TRADITION. In 2011, OLD is Best. Never mind that iPAD. With beverages, OLD RULES. Europe invented Beer and Wine, and after all, they do it best.
Some might disagree.
The Canadians make do VERY good Beer as do many craft American Breweries and the Americans make some top flight wine throuout the West Coast.
BUT WHAT ABOUT THE MARKETING PERCEPTIONS OF HOW TO GET TO THAT LIQUID?
The AMERICAN INVENTED THE SCREW TOP for both BEER & WINE. INVENTION AND CONVENIENCE! Budweiser and Boons farm were among the earliest crappy perceptions. But those were for Baby Boomers. Do Baby Boomers count much now? Maybe in some places.
Nonetheless, we are at a crossroads again. INVENTION AND CONVENIENCE are BAD! Back to perception and Marketing Focus Groups of the STUPID.
I opened a Canadian Molson several nights ago with my hand. American Premium beer, Sam Adams demands I use the traditional Church Key as does the German Franziskaner. Sam Adams is trying to keep the PERCEPTION that the screw top is for BAD BEER. They also said years ago, they would NEVER make a lite beer. They do now. Make no mistake, I enjoy their product. However, there is a marketing principle that says in some circles, old is better.
Wine corks are as old as wine. Current methods of wine cork production ensure that only 10% of wine is bad because of poor corks. But that is still a lot of bad wine we all have to pay for via bad bottle returns. Synthetic corks are about 100% effective and screw tops on expensive wine are comparable. Plump Jack Cabs from CA now goes for over $100 a bottle and have screw tops. I have not had one recently.
I look forward to the day of Screw top ales from Belgium and the same from Bordeaux.
JA
In the long browser wars, Microsoft's Internet Explorer has been the leader. But the sentimental favorite was Mozilla's Firefox, mostly because it was faster, hewed better to Internet standards and offered an unmatched array of third-party add-ons that enhanced its functionality.
In recent years, however, Firefox has slipped. It lost its speed dominance to Google's upstart Chrome browser and to Apple's Safari. And as its rivals stripped down their interfaces to make more room for Web content, Firefox remained saddled with lots of toolbars and menus.
This week, Mozilla is striking back. It released a sleeker, faster new edition, called Firefox 4, for both Windows and Mac.
After testing it, my verdict is that this new version is an improvement, but many of its new features are catch-ups to those present in other browsers.
Mozilla, a Silicon Valley nonprofit organization, this week also released a new mobile version of Firefox for phones running Google's Android operating system. I took a quick look at the Android version, which seems good, but this review is focused on the computer version.
My anecdotal observation is that these folks have been shifting gradually to Chrome. In addition, the big gun, Microsoft, last fall released a new version of IE that is faster and slicker than prior editions.
But, in my comparative speed tests, which involve opening groups of tabs simultaneously, or opening single, popular sites, like Facebook, Firefox was often beaten by Chrome and Safari, and even, in some cases, by the new version 9 of IE, which has ramped up its own speed.
I should stress that these tests, which I conducted on a Hewlett-Packard desktop PC running Windows 7, generally showed very slight differences among the browsers. Their speeds are converging. But Firefox 4 won only a couple of them.
Still, speed isn't everything. The main new features in Firefox 4 do a lot to streamline the browser. As with its rivals, the tabs have been moved to the top.
In the Windows version, the menu bar functions have been consolidated into a new orange "Firefox button" at the upper left, though you can turn the menu bar back on if you like. In another streamlining move, bookmarks are now accessed through a single button, though you can turn back to the familiar bookmarks toolbar.
Taking a cue from Chrome, Firefox now lets you permanently "pin" tabs for favorite sites to the tab bar. These appear as small icons to the left of the bar, and are always open. They are called app tabs, because Mozilla assumes they'll be used primarily for app-like sites such as Web email, which you check frequently.
If something changes on a pinned site, such as a new email arriving, the app tabs notify you with a slight glow effect. (IE embeds icons for favorite sites right in the Windows taskbar.)
I also successfully tested a synchronization feature, which allows you to view on one PC or Mac the bookmarks, history and open tabs from a copy of Firefox running on another.
It even worked when I tried it on the Android version of Firefox. This ability to sync with mobile devices is likely to be a bigger deal as Web surfing continues to shift away from PCs.
However, like a similar synchronization feature in Chrome, the one in Firefox doesn't work across different browsers. An add-on program called Xmarks, which I use daily, does.
If you are a Firefox fan, the new version will take some getting used to, but I recommend upgrading, at mozilla.com.
If you currently rely on another browser, Firefox 4 is worth a look, but you aren't likely to see lots of big features you haven't seen before.
— Find all of Walt's columns and videos at the All Things Digital website, walt.allthingsd.com. Email him at mossberg@wsj.com.
In the long browser wars, Mozilla's Firefox has lost its dominance in recent years to Google's Chrome and Apple's Safari. WSJ's Walt Mossberg tests the newly released Firefox 4, and finds it is an improvement, but says many of its new features are catch-ups to the other browsers.
This week, Mozilla is striking back. It released a sleeker, faster new edition, called Firefox 4, for both Windows and Mac.
After testing it, my verdict is that this new version is an improvement, but many of its new features are catch-ups to those present in other browsers.
Mozilla, a Silicon Valley nonprofit organization, this week also released a new mobile version of Firefox for phones running Google's Android operating system. I took a quick look at the Android version, which seems good, but this review is focused on the computer version.
Google on the Firefox browser
Though Mozilla doesn't say so, I believe one reason for the revamp is to try to win back the hearts and minds of those techies and influential users who shun IE and once swore by Firefox.
I tested Firefox 4 on three Windows PCs and two Macs, and compared it with its three main rivals (for IE, I was able to do this comparison only on Windows, as it lacks a Mac version).
Snappy Handling
I found the new Firefox to be snappy. It easily handled video-heavy sites and "Web apps," including Web-based email programs, simple games, productivity sites like Google Docs and the like. Some of these more complex sites use a new and evolving Web standard called HTML 5, which Mozilla has strongly supported. The new browser didn't noticeably slow down for me, even when many tabs were opened.But, in my comparative speed tests, which involve opening groups of tabs simultaneously, or opening single, popular sites, like Facebook, Firefox was often beaten by Chrome and Safari, and even, in some cases, by the new version 9 of IE, which has ramped up its own speed.
I should stress that these tests, which I conducted on a Hewlett-Packard desktop PC running Windows 7, generally showed very slight differences among the browsers. Their speeds are converging. But Firefox 4 won only a couple of them.
Options for the synchronization feature
Sleek Features
In the Windows version, the menu bar functions have been consolidated into a new orange "Firefox button" at the upper left, though you can turn the menu bar back on if you like. In another streamlining move, bookmarks are now accessed through a single button, though you can turn back to the familiar bookmarks toolbar.
Taking a cue from Chrome, Firefox now lets you permanently "pin" tabs for favorite sites to the tab bar. These appear as small icons to the left of the bar, and are always open. They are called app tabs, because Mozilla assumes they'll be used primarily for app-like sites such as Web email, which you check frequently.
If something changes on a pinned site, such as a new email arriving, the app tabs notify you with a slight glow effect. (IE embeds icons for favorite sites right in the Windows taskbar.)
Favorite Sites Fast
Another nice new feature is called Panorama. It allows you to group thumbnails of tabs representing favorite sites, name the group, and then open its contents in tabs at once. For instance, you might use this feature to quickly get to all your favorite news or sports sites.I also successfully tested a synchronization feature, which allows you to view on one PC or Mac the bookmarks, history and open tabs from a copy of Firefox running on another.
It even worked when I tried it on the Android version of Firefox. This ability to sync with mobile devices is likely to be a bigger deal as Web surfing continues to shift away from PCs.
However, like a similar synchronization feature in Chrome, the one in Firefox doesn't work across different browsers. An add-on program called Xmarks, which I use daily, does.
Privacy Option
Like IE, the new Firefox also includes an emerging, optional privacy feature called Do Not Track that sends a signal to websites to stop tracking your Internet activity. However, the tool won't be fully useful unless a large majority of sites agree to obey it. The idea, though, is getting traction among some advertisers and publishers.If you are a Firefox fan, the new version will take some getting used to, but I recommend upgrading, at mozilla.com.
If you currently rely on another browser, Firefox 4 is worth a look, but you aren't likely to see lots of big features you haven't seen before.
— Find all of Walt's columns and videos at the All Things Digital website, walt.allthingsd.com. Email him at mossberg@wsj.com.